Tips for Writing an SEO Optimized Press Release

Press releases are an important tool for news communication. A SEO optimized PR is imperative if you want your content to feature significantly on search engine rankings. Studies indicate that journalists as well as consumers keep looking for such releases on their specific areas of interest.

Moreover, an SEO optimized PR helps in increasing the traffic to your site. Here are a few tips you can use when applying SEO techniques to your release.

Understand your audience

Before you sit down to write, first establish what your audience expects from your PR. This is essential because press releases are meant to increase visibility and expand your company's horizons.

You need to consider aspects like whether the audience is expecting information about a new development in the field or a new perspective on trouble shooting certain issues.

Once you ascertain what your audience demands are, it becomes easier to draft your press release. Make sure you are on the same page as your contemporaries and well-versed with recent trends to deliver quality content.

Choose the right length for your press release

You might have the best headlines and the perfect keywords in your release, but all this effort goes waste if your press release is too long. Not only will your audience be bored, internet search engines too will not index it and exclude it from search results.

Consequently, this will lead to a dip in your site's search engine rankings. Prepare a concise yet informative copy that will keep your audience absorbed.

Use keywords effectively

You need to select words that are common in search engine queries. Place these words strategically in your press release. With the right placement of keywords, you can ensure that search engines list your site when there is a relevant query.

Search engines mainly focus on headlines and the first two paragraphs. So, as far as possible, have a good keyword density in these places.

Use links and anchor text

Hyperlinks and anchor text are the most important tools of SEO optimization. With the help of links and anchor text, you can lead your readers to your site for additional information. Do not use direct phrases to guide your consumers; rather, use keywords to embed links.

However, avoid going overboard; ensure your PR does not provide too many links. Two links for 500-600 words is generally sufficient.

Keep content relevant

Your copy should be well-written to ensure a strong connect with your audience. You need not have a high-level of vocabulary in your press release; simple language works best.

Use multimedia tools like images and videos for a good impact and make sure your image is appropriately titled with the keyword included in it. Do not forget to include your company logo in the press release.

Raj Bokdia is a serial entrepreneur. He enjoys sharing his expert knowledge to help others leverage the internet to grow their business. If you are looking to hire press release writing services to buy press releases, visit today!

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